Data Deletion

Version: 1.0.0 · Last updated: 2026-05-25

This English version is provided for convenience only. The Brazilian Portuguese version of this Data Deletion notice is the sole legally binding document under Brazilian law (LGPD – Law No. 13.709/2018).

This page explains how to request the deletion of personal data processed by BRYCKS (MATHEUS GOBETTI SILVA DESENVOLVIMENTO DE SOFTWARES LTDA, CNPJ 64.691.700/0001-52), operator of the Moovyi platform, specifically data collected through integrations with WhatsApp Business Platform, Instagram Messaging and Facebook Pages (Meta Platforms, Inc.).

1. What data we may process via Meta

When a dealership connected to Moovyi integrates with WhatsApp, Instagram or Facebook, we may process the following personal data of people who initiate contact with that dealership:

  • Phone number (WhatsApp).
  • Profile name and public identifier (Instagram @handle, WhatsApp/Facebook display name).
  • Message content exchanged (text, media, reactions), as well as timestamp, delivery and read status.
  • Meta campaign identifiers (CTWA — Click to WhatsApp Ads), when applicable.
  • Technical send metadata (message IDs, status, failure reasons) required for service operation.

2. How to request deletion

You may request deletion at any time, at no cost, by emailing contato@moovyi.com with subject “Meta data deletion” and including:

  • The WhatsApp number, Instagram handle or Facebook profile name used to contact the dealership.
  • The name of the dealership you interacted with, if known.
  • Confirmation that the request is made by you, the data subject (or by a legal representative, with appropriate documentation).

Once received, we will acknowledge your request by email within 7 (seven) business days and complete deletion within 30 (thirty) calendar days, in accordance with article 18 of Law No. 13.709/2018 (LGPD).

3. What is deleted

  • Message history exchanged via WhatsApp/Instagram/Facebook associated with your identifier.
  • Stored media (images, audio, video, documents) tied to those conversations.
  • Campaign event records (Conversion API) associated with your identifier, when applicable.
  • Access tokens and identifiers derived from your Meta profile retained by the connected dealership.

4. What may be retained

Certain information may be retained for legal periods or to comply with regulatory obligations, in accordance with article 16 of LGPD:

  • Minimum audit records (date, time, event identifier without message content) for up to 6 months, for defense in any administrative or judicial proceeding.
  • Tax, accounting or contractual data, when required by law.
  • Pseudonymized data (irreversible hash) used for technical deduplication, with no capability to re-identify the data subject.

5. Automatic deletion initiated by Meta

If you remove the “Moovyi CRM” application from your Facebook or Instagram account settings (Settings → Apps and Websites → Remove), Meta will notify us and we will process the deletion of data linked to your identifier as described in Section 3, within the same 30-day timeframe.

6. Data Protection Officer (DPO)

For any questions or to exercise other rights under LGPD (article 18), contact the Data Protection Officer:

  • Email: contato@moovyi.com
  • Subject: “LGPD — Data subject”

7. Complaint to ANPD

You may also file a complaint directly with the Brazilian National Data Protection Authority (ANPD) through the official channel at www.gov.br/anpd.