Help us improve your experience
We use cookies to improve your experience, measure audience, and personalize campaigns. You can choose which categories to allow. Privacy policy
Practical content for people running a car dealership in Brazil.
If your dealership website gets traffic but almost nobody becomes a lead, the problem is rarely that people don't buy cars online. It is usually one of these eight things.
Every day a car sits on the lot costs money. How to calculate the financial cost of aged inventory and what a healthy days-in-stock figure looks like.
The six inventory sources for a car dealership: private sellers, trade-ins, consignment, auction, dealer-to-dealer wholesale and fleet. Upsides, risks and what to check.
The average age of Brazil's vehicle fleet is close to 11 years, an all-time record. Why that points to structural expansion in used cars, and how a dealer can position for it.
"Funnel" has become jargon. But in car retail, mapping the five stages properly is what separates a store that knows where it loses buyers from one that guesses.
Reviews account for roughly 20% of local ranking. Here is how to use Google Business Profile so your dealership shows up first when a buyer searches nearby.
Bought at 50,000, sold at 60,000, made 10,000? Not close. Here are the costs that disappear from that calculation and how to work out the margin that reaches the till.
Why used cars grow faster than new in Brazil, how big that market really is, and what it means for anyone selling used vehicles in 2026.
Research from Harvard, MIT and InsideSales shows that replying within 5 minutes can multiply conversion several times over. Applied to car retail, it decides the sale.
Vehicle onboarding is the silent bottleneck for dealerships that want to turn inventory fast. Here's why it's expensive, and how to cut onboarding time from minutes to seconds.